Let’s talk photography and brand story

Let’s talk photography and brand story

What do photography and branding have to do with sales mojo? We all have a personal brand and a story that we communicate to the world which is a mix of how we dress – colors and style, carry ourselves – personality, interests, values, knowledge, education, etc.

Do you have pictures that actually illustrate and present who YOU are to the world?

I love to bring out the inner essence when I capture my spur of the moment pictures of people. Making people laugh has always been important to me. When we allow ourselves to let loose and just be ourselves, laughter comes easily. With laughter comes the beauty and depth of each individual and that is what I love to capture.

Presenting a face to the world that truly represents who you are in the moment helps you sell yourself and your products. What that looks like will be as unique as you are, and the business area you’re in. It’s also a warm invitation to others to start a conversation or simply spread good mojo vibes. Add to that a list of questions to ask your prospects or existing clients and you’re ready to roll.

I watched “A Marriage Story” the other night on Netflix. Despite all of the awards, to me, the story of that movie was so sad, yet how many stories end. It illustrated the importance of communication, asking questions and not making assumptions. It’s so easy to stop asking questions in any relationship, personal and professional, not wanting to rock the boat yet if you don’t there are more messes to clean up. A photograph, video or movie tells a powerful story.

What is the brand story you want to create?

You’re in sales because you care, like the freedom and challenges that this game offer and you want to impact people. You know that balance is key, listening to what people have to say, being genuinely interested in people is what makes the difference short and long-term. Is how you present yourself to the world congruent with that? That’s the person I want to capture.

Networking is a big part of prospecting and landing a new account. When people start referring you leads you to know that you’ve made a difference to the point that they want to help you build your business. One of my co-workers has been really good at asking for testimonials from his customers. We created a testimonial sheet with contact info that he provides any new prospect who’s on the fence. It includes testimonials about what to expect both from a service level, character, and product performance. That’s a powerful sales tool.

Have you asked your current accounts for a testimonial?

This initiative provided me with so much information about how he manages his region. It takes a lot of courage to ask your clients for a testimonial and when you have a close working relationship, it’s easy, right? He knows the value he brings to his customers, and yes, he knows his strengths and his performance has skyrocketed after many years in sales. It’s never too late when you’re hungry and focused.

So what does this have to do with photography and stories? The words from your customers are creating a powerful story in itself, imagine adding a picture of you to your testimonial sheet that actually matches what your clients are saying about you. One where you have your mojo that shows off your personality.

We all have a personal brand whether we do something about it, or not. Why not use it to your advantage?

Your talent lineup is a unique mix, 1 in 33 million people unique, just like you and that is only counting your Top 5! When you review your talent mix you quickly get what your needs are, what you bring and with that a lot of information about your personal brand.

With that in your arsenal you can stand out, you’re not like the rep down the street. Yes, the same thing can be said for that person so looking at HOW you stand out is key. There’s absolutely no need to slam competition, it’s an illusion on so many levels. Just think about who you’d rather buy from, what are the qualities you’re looking for?

Doing business with people you connect with, that are looking for what you uniquely bring is the sweet spot.

Who are YOU as a brand? I’d love to know.

What’s Your WORD and Focus for 2020?

What’s Your WORD and Focus for 2020?

Focus word

When you embark on a new year AND a new decade it’s a great opportunity to hit the reset button and start fresh with a clean slate. I like having a personal word, sometimes several, that helps guide my decisions during the year. The word(s) tend to “pop” into my head towards the end of the year, often as a result of how the current year played out.

My word for this year is BALANCE. When I’m in balance, I make powerful choices for myself in business and life. When I’m in balance I feel great which creates flow in every area of my life. When I’m adding projects, meetings, meetups, I ask myself: “Will this create more balance for me?” And with that simple question I know if it’s a yes or a no in a moment. It’s a super simple tool and it works – try it!

We live in a time when it’s so easy to take on too much and then get in overwhelm mode while pushing ourselves by cramming too much work into a short timeframe to make it happen and hit the deadlines. It can be a fine line between a fun “let’s go” to “too much to do, how am I going to get this all done?” mode. If you have #Achiever® and #Activator® in your Top 5-10 you know that it’s easy to say yes before you stop yourself and take on too much!

Taking time out every day

Doing something for you is important for longevity, whether it’s a workout, walk, hanging out with family and friends, seeing a movie, reading a book, whatever supports your word and targets. I had a friend visit over the holidays which forced me to drop all of my endless to do lists and take a timeout to focus on entertaining. It was fun being a tourist in my backyard and visit places that I haven’t been to or seen in years. It helped create more balance for me as I was able to zone out for once due to the holidays and being off.

To help prioritize your daily tasks, in addition to hitting your sales targets, of course, having a word that guides you to your success can help you stay on track throughout the year with your overall targets, desires and well-being.

What is your word?

To find your word, simply ask yourself: 1) What’s missing right now that would make a huge difference in your life, where you have your mojo fully, and 2) How you would feel if you were living in that mind space daily?

The word can be a feeling or state of mind and will create the foundation for success inside and outside of you, if you choose to follow your inner guidance/gut feeling moment by moment. Let’s say you’ve lost your mojo, how do you feel when you have your mojo? On top of the world, happy, empowered, confident, etc.?

Pick the word that you feel the strongest pull towards, the state that ultimately is most important to you. What you project and feel affects your ability to close business. Even when it’s not you, your prospect or client could be in that space of feeling like blah.

Ask: “Will this [action/choice] create more [your word] for me? and “Will this [action/choice] create more [your word] for my body?” If your word resonates with both questions, you’ve got the word for you.

Here are some words to get you going: peace, calm, playfulness, focus, empowerment, power, energy, confidence, mojo,…

Now go out there and spread the word 😀 If you’re game, post your word below in the comments.


If you liked this post you may enjoy 10 + 81 Ideas for creating a successful 2020 in sales and life and What to do when sales suck: 3 Actions.

Have a great week!

What to Do When Sales Suck: 3 Actions

What to Do When Sales Suck: 3 Actions

When you compare yourself to others it’s easy to get stressed out or overwhelmed. When you’re in sales it’s a natural thing to see where you’re at as your role is all about hitting or exceeding your number. Many thrive on that game, others don’t and are easily thrown off their targets. 

While looking back can be a motivator for some, tapping into the now, or future motivates others. This is where your strengths can be a great guide. 

When “competition” is a dominant theme within you can’t help but compare yourself to others and that motivates you to achieve more and better. When people challenge you by saying “I don’t think you can do it” you go into “watch me!” mode.  You may want to keep a running score on your actions, targets and the people you’re comparing yourself to. 

For the dreamers, it’s important to stay connected to your vision, what you know is possible ongoingly. A lot of that can be energy, images, a feeling or a combo of all. Tune into this on a regular basis, daily or weekly, meditate, dream, contemplate in ways that work for you. Take deep breaths and expand throughout the day and then allow things to unfold in random ways. 

Others are inspired by the past. Looking at what made you successful in the past to identify what actions you took then vs. now. Use the insights to tweak your daily action list and add items that you know have made a difference to your state of mind and successes in the past. 

When you lose your mojo you often give up on parts of your success formula, what makes you special and unique. The “no time or no money” is one of the most common illusions to get hooked into. Who you are has no price tag, you are unique no matter what happens around you and honoring what that gold is that only you bring is one of the keys to getting your mojo back.

  1. Your dominant talents

Depending on your personality and strengths lineup you will need to take the actions needed to energize your dominant talents (normally your top 10-14). When they are all engaged you’re on fire. By looking at what exactly gets these talents firing you get your unique success formula.

  1. The ZONE

What activities get you in flow mode, in the zone, where time seizes to exist? Start there and just write down a list of activities that get you going in an empowered way.

  1. Introspection

What if you compared yourself to where you were let’s say a year ago and acknowledge the achievements you’ve made since then in all areas of life? Look back to powerful moments when you felt on top of the world, professionally and personally. Even during growth years that aren’t flowing as we anticipate there are still moments of “yeah baby, I’ve got this.” 

What’s next? Pick the topic(s) above that you connect with and create a simple note on your phone to track insights and events that matter as they happen. Ask yourself what happened, how it made you feel, what worked/didn’t work, who was there, insights and lessons learned. By connecting within into your own awarenesses you access the best teacher of all – You.

Creating a Career Autobiography

Creating a Career Autobiography

Definition of career

: a profession for which one trains and which is undertaken as a permanent calling

: a field for or pursuit of consecutive progressive achievement especially in public, professional, or business life

Two weeks ago I spoke about 3 steps to creating your autobiography, this week I have suggestions for creating your career autobiography.

Our personal life is affected by our business life and sometimes the lines get blurry. When you’re in careers and professions like sales it’s easy for work to take over when you’re a high-achiever and enjoy what you’re doing. 

Apart from writing and later updating your resume, do you sit down and reflect on what you’ve created to date in the area of business?

What achievements are you most proud of and what about them makes them special?  

What if you listed all the jobs that you’ve had that you can remember from your childhood to date. List what your experience was, what you learned from it and if it influenced you to embark on your current career path?

Next, look at your strengths, both BP10™ and CliftonStrengths®. How many of your talents/strengths were used in each of these jobs?

I was talking to someone about this recently and was reminded of sales jobs I had as a kid that I had totally forgotten about. My dream, however, was to be an interior designer. That is until ended up in the hospital at 14, had a nurse that impressed me so much that I chose to become a nurse instead. I did a 180 from a hospital stay.

Now that doesn’t mean that I gave up an interior design, in fact, I’ve been practicing as I’ve moved around the world and lived in many places, the only difference is that it just didn’t end up being my chosen profession.

Is it important to you to climb the ladder and have the title or do you just love carrying the bag and interacting with people while selling them your product?

Many people get so focused on titles that they stop looking at how their current job contributes to their life and what becoming a manager, VP or CEO would mean to their life.

I’ve seen many great salespeople become managers and fail miserably. Not everyone is wired to be a manager just because they’re successful in sales. There are pros and cons with all careers and finding what’s a fit for you is the only thing that is really important. 

What does success look like for you?

That’s one of the first questions to look at, especially when you start feeling like you’re losing your mojo. What makes you happy and what doesn’t?

There’s a lot of freedom when you’re in sales as long as you perform and serve your clients well.

Doing what comes naturally to you is important and you also need to make money to live. There are so many different types of sales positions, sometimes shifting to another product with a different sales cycle or a different corporate culture makes all the difference. 


What I love about assessments is that they help you identify talents that you may not have thought about marketing or investing in.

When you hear the same message said in different ways it’s sometimes easier to take that in. BP10™, DISC, Kolbe-A are some of the assessments I enjoyed taking from a business perspective. They give you a language to express the uniqueness of what you bring and added to that you have CliftonStrengths® that adds your “how” as a person and the “How to Fascinate” assessment that measures how others see you which I’ve found so far mirrors your strengths.

It takes a team using all their talents to successfully build, sustain and grow a thriving business.

What talents and strengths does your team excel in?

Change – Do You Resist or Go With the Flow?

Change – Do You Resist or Go With the Flow?

Change is a funny thing. Some people think that things will not change, when in fact, things are always changing around us, affecting us a little or a lot. We live on a planet after all. Sometimes it hits close, it may not even be you initiating the change but because of that person being affected, it also affects you.

Okay, that might sound a bit cryptic, so let me explain. Let’s say that someone that you’re working closely with all of a sudden leaves, will your reality change too or stay the same? In a split second, a choice that someone else makes affects you and your reality, let’s say a co-worker or boss.


Now, if you’re anything like me you will look at the impact it will have on the business, the big picture, short and long-term. And depending on the role said person has in your business, the impact will vary. And yes, the business often survives even if the brand changes (take Steve Jobs vs. Tim Cook as an example).

Both bring different skills, talents, and brilliance to the table yet completely different energy and strategies. Is one better than the other? Not necessarily, but each bring a different set of SWOT’s. (strengths, weaknesses, opportunities, and threats).

Who said person is, will of course matter. What their unique set of skills are, independent of the position they hold. We are all replaceable, and some, however, are more missed than others for reasons way beyond skills.

How do you make others feel?

How you make people feel is after all often how we are remembered. Either way, that one action, one person leaving, will create change.

I’ve often been the one picking up the pieces, being the last person to leave, in my area of expertise and I’ve grown a lot from it. It had me look at “why did they pick me?” early on in life. Sometimes it’s as simple as people being able to trust that you’ll make it happen and get things done. Not because you know everything. Rather, you’re willing to figure it out.

As I’ve gotten older and have been able to flip that and delegate tasks I don’t like doing to others that love it. I’ve seen not only “why” but also the joy and engagement it brings to those individuals when they’re able to grow in areas where they have natural talents.

How do you respond to change?

What do you do in situations like this when someone close to you, it could be a coworker, a consultant, your partner, all of a sudden leaves, or simply doesn’t show up one day? Independent on why that is, what would you do? Would you hightail out there too? Would you stay? Would you take on the extra load? Would you process? Move on? Or would you stay long enough to just create something else, something different?

When I look at how technology has evolved during my lifetime, it’s incredible how much change there has been and how that has affected us all, good and bad.

I grew up in a time era when there wasn’t even answering machines available until I was around 18, calculators were not allowed in school, it was considered cheating during tests, and the Internet and mobile phones became available in my late 20s and early 30s.

We are more connected than ever, yet, many feel more lonely than ever too

With technology, it has become easy to hide and not leave your home. Connecting with others is becoming more important than ever, and not just online.

Meeting people in person fills an important emotional need for many people and develops social skills.

We all need communities, more now than ever. What we can create when we are with like-minded people is golden, on or offline, and when big changes happen, it’s great to have someone to talk to, isn’t it?

What Frequencies Are You Craving?

What Frequencies Are You Craving?

I was just listening to a clip on YouTube where the discussion was about the foods we choose to eat. You can replace that with anything in life, the bottom line was, “what are you craving?” and the choices that you’re making related to that. To me, it was an interesting question because by inquiring into what eating “X” is making you feel, even for a split-second, or five-minute enjoyment, you’re reaching for something that gets fulfilled in that moment.

When you lose your mojo you’re operating at a lower frequency than what you identify as your normal self. David Hawkins, Abraham-Hicks, Solfeggio, Maslow and several other teachings have great examples and illustrations of what different frequencies look, feel, and sound like. So what if it’s as simple as looking at how, let’s say eating, this item will make you feel, to identify the current gap you’re trying to fulfill?

While you may have lost your mojo, it could be in one area only, ranging to several, or all areas of your life. What if you looked at those areas one by one and asked yourself, “what alignment am I craving right now?” and, “what will this craving satisfy in me?” By looking at one of the frequency scales you’ll be able to identify that gap of where you currently are and where you want to be. Skipping what’s in between will just create a temporary patch.

Find your truth

When you lose your mojo, it’s simply about you operating at a lower frequency level where you don’t feel aligned with who you see yourselves as, your identity or “best self” mode. It’s really not that complex yet we often miss that minor fact when we’re in the midst of drama. What we eat, for example, we often have judgments on what the “right” food is, and there’s certainly tons of marketing around us stating different solutions on what’s healthy, often contradicting each other.

When you try a bunch of external solutions and still don’t get the results you desire for more than a blip of time, it’s easy to sink to a lower, or stay stuck at, whatever that frequency level is, while internally knowing that something else is possible. It’s easy to get lost in rabbit holes, the illusions can appear very real when the frequency is low. When we operate at higher frequencies, nothing gets to us — we create our flow and path with ease.

Losing your mojo in one area could be an isolated event or affect multiple, or even all areas of your life. For me, it wasn’t until pretty much every area of my life crashed at the same time that lost my mojo.

There’s no right or wrong, we have different levels of awareness depending on what we experience as our normal frequency level. The people we hang around will mimic our state of mind so if it’s not working for you, it’s a great wakeup call for action.

Same goes with a company’s culture — when there’s a disconnect between what you see as possible and where your company wants to go, whether it’s top-level or your peers. Use it as a wakeup call to inquire within and see if it’s as simple as your frequencies not jiving and that it’s not really what’s right or wrong, more, what’s right and true for you. Are you drawn to be around serious people or having a laugh with people and a lighter vibe?

How’s Your Heart

I recently attended a workshop with an old friend of mine, Boise Thomas, and he has created a program called “How’s your heart” which takes you through the gaps and ends with you being clear on what you’re uniquely here to contribute and create. In it, he takes you on a deep dive, through a series of questions to the awareness of what that means for you.

Since we’re all unique, our strengths offer the insights into the HOW, and as I discussed in Do You Know What Your Purpose is and Why?, there’s also the Why Stack “Our WHY – Why we do what we do, HOW we express that, and WHAT that opens up for us to express.”

From what I can gather the “how’s your heart” program helps you get clear on what that “what” is in more detail. Stay tuned for more info as I go through this process myself. I for one crave continual personal growth and expansion, to be more woke and I then bring these awarenesses to those in my communities seeking that too.


What’s the contrast to all this? Judgment. If you think of it, what has you staying stuck? We all have our beliefs, truth, and judgments on what we perceive to be the ideal food, life, or world for us and that is as unique as your strengths. Basically, what is your definition of success?

Depending on where and how you grew up in the world, with the highs and lows we all experience, you form beliefs. You listen to other people and marketing messages that can easily confuse you further if you’re not clear on what works for you.

Some of us challenge the beliefs around us, others simply comply or rebel internally and with that potentially create health issues unless you find a way to stay balanced inside no matter what goes on around you [hint operating at a higher frequency].


What I have found to be true is that it’s all about balance in everything I do. It could be, being very active and also needing to chill. It could be that it’s my personal limit to how much I can receive, or my body, yet for me, that has more to do with lower frequency limits than higher.

When you feel awesome and operate at a higher frequency there are no limits whatsoever, it’s a natural high that gets better and better, and that is what I know to be true and where I have been operating at more frequently until I didn’t.

There is value in experiencing the full frequency range as you learn to appreciate each step, surrender and get lighter in the process. There is really no limits to what we can create no matter what goes on around us.

Connect to your true self, the successful, happy version of you and let that guide you.

What alignment are you craving right now?

What feel-good action would inspire you and move you closer to that energy frequency? What do you know is possible for you and this world?

Comment below, I’d love to know. Have a fantastic week!