Let’s talk photography and brand story

Let’s talk photography and brand story

What do photography and branding have to do with sales mojo? We all have a personal brand and a story that we communicate to the world which is a mix of how we dress – colors and style, carry ourselves – personality, interests, values, knowledge, education, etc.

Do you have pictures that actually illustrate and present who YOU are to the world?

I love to bring out the inner essence when I capture my spur of the moment pictures of people. Making people laugh has always been important to me. When we allow ourselves to let loose and just be ourselves, laughter comes easily. With laughter comes the beauty and depth of each individual and that is what I love to capture.

Presenting a face to the world that truly represents who you are in the moment helps you sell yourself and your products. What that looks like will be as unique as you are, and the business area you’re in. It’s also a warm invitation to others to start a conversation or simply spread good mojo vibes. Add to that a list of questions to ask your prospects or existing clients and you’re ready to roll.

I watched “A Marriage Story” the other night on Netflix. Despite all of the awards, to me, the story of that movie was so sad, yet how many stories end. It illustrated the importance of communication, asking questions and not making assumptions. It’s so easy to stop asking questions in any relationship, personal and professional, not wanting to rock the boat yet if you don’t there are more messes to clean up. A photograph, video or movie tells a powerful story.

What is the brand story you want to create?

You’re in sales because you care, like the freedom and challenges that this game offer and you want to impact people. You know that balance is key, listening to what people have to say, being genuinely interested in people is what makes the difference short and long-term. Is how you present yourself to the world congruent with that? That’s the person I want to capture.

Networking is a big part of prospecting and landing a new account. When people start referring you leads you to know that you’ve made a difference to the point that they want to help you build your business. One of my co-workers has been really good at asking for testimonials from his customers. We created a testimonial sheet with contact info that he provides any new prospect who’s on the fence. It includes testimonials about what to expect both from a service level, character, and product performance. That’s a powerful sales tool.

Have you asked your current accounts for a testimonial?

This initiative provided me with so much information about how he manages his region. It takes a lot of courage to ask your clients for a testimonial and when you have a close working relationship, it’s easy, right? He knows the value he brings to his customers, and yes, he knows his strengths and his performance has skyrocketed after many years in sales. It’s never too late when you’re hungry and focused.

So what does this have to do with photography and stories? The words from your customers are creating a powerful story in itself, imagine adding a picture of you to your testimonial sheet that actually matches what your clients are saying about you. One where you have your mojo that shows off your personality.

We all have a personal brand whether we do something about it, or not. Why not use it to your advantage?

Your talent lineup is a unique mix, 1 in 33 million people unique, just like you and that is only counting your Top 5! When you review your talent mix you quickly get what your needs are, what you bring and with that a lot of information about your personal brand.

With that in your arsenal you can stand out, you’re not like the rep down the street. Yes, the same thing can be said for that person so looking at HOW you stand out is key. There’s absolutely no need to slam competition, it’s an illusion on so many levels. Just think about who you’d rather buy from, what are the qualities you’re looking for?

Doing business with people you connect with, that are looking for what you uniquely bring is the sweet spot.

Who are YOU as a brand? I’d love to know.

What’s Your WORD and Focus for 2020?

What’s Your WORD and Focus for 2020?

Focus word

When you embark on a new year AND a new decade it’s a great opportunity to hit the reset button and start fresh with a clean slate. I like having a personal word, sometimes several, that helps guide my decisions during the year. The word(s) tend to “pop” into my head towards the end of the year, often as a result of how the current year played out.

My word for this year is BALANCE. When I’m in balance, I make powerful choices for myself in business and life. When I’m in balance I feel great which creates flow in every area of my life. When I’m adding projects, meetings, meetups, I ask myself: “Will this create more balance for me?” And with that simple question I know if it’s a yes or a no in a moment. It’s a super simple tool and it works – try it!

We live in a time when it’s so easy to take on too much and then get in overwhelm mode while pushing ourselves by cramming too much work into a short timeframe to make it happen and hit the deadlines. It can be a fine line between a fun “let’s go” to “too much to do, how am I going to get this all done?” mode. If you have #Achiever® and #Activator® in your Top 5-10 you know that it’s easy to say yes before you stop yourself and take on too much!

Taking time out every day

Doing something for you is important for longevity, whether it’s a workout, walk, hanging out with family and friends, seeing a movie, reading a book, whatever supports your word and targets. I had a friend visit over the holidays which forced me to drop all of my endless to do lists and take a timeout to focus on entertaining. It was fun being a tourist in my backyard and visit places that I haven’t been to or seen in years. It helped create more balance for me as I was able to zone out for once due to the holidays and being off.

To help prioritize your daily tasks, in addition to hitting your sales targets, of course, having a word that guides you to your success can help you stay on track throughout the year with your overall targets, desires and well-being.

What is your word?

To find your word, simply ask yourself: 1) What’s missing right now that would make a huge difference in your life, where you have your mojo fully, and 2) How you would feel if you were living in that mind space daily?

The word can be a feeling or state of mind and will create the foundation for success inside and outside of you, if you choose to follow your inner guidance/gut feeling moment by moment. Let’s say you’ve lost your mojo, how do you feel when you have your mojo? On top of the world, happy, empowered, confident, etc.?

Pick the word that you feel the strongest pull towards, the state that ultimately is most important to you. What you project and feel affects your ability to close business. Even when it’s not you, your prospect or client could be in that space of feeling like blah.

Ask: “Will this [action/choice] create more [your word] for me? and “Will this [action/choice] create more [your word] for my body?” If your word resonates with both questions, you’ve got the word for you.

Here are some words to get you going: peace, calm, playfulness, focus, empowerment, power, energy, confidence, mojo,…

Now go out there and spread the word 😀 If you’re game, post your word below in the comments.


If you liked this post you may enjoy 10 + 81 Ideas for creating a successful 2020 in sales and life and What to do when sales suck: 3 Actions.

Have a great week!

10 + 81 Ideas for Creating a Successful 2020 in Sales and Life

10 + 81 Ideas for Creating a Successful 2020 in Sales and Life

A new budget year has already started for some of you, and for the rest, there are still a couple of weeks to go. Either way, you’re out hunting and closing as much as you can before the holidays divert your clients’ focus. If you haven’t already made plans for next year, now’s the time.

When you’re in sales there’s not really a full stop from one sales year to another other than looking at whether you hit your annual targets or not and all that comes with that. Maybe you take a day off and then you immediately switch your focus on to the next year. Being flexible is an important trait in sales.

Here are some ideas to make 2020 the year you soar:

1. Assess and reflect

…on the accounts you closed and the prospects you still have on that list. What created success with some and not others? What were your highs and lows, proud moments, and insights that resulted in you tweaking your sales process moving forward? Talk to a friend, co-worker, or create a voice memo and just get it all out of your system.

2. Who’s on your list

…and who do you want to add? Filling your pipeline is part of the game as you know. Asking for referrals, utilizing Google Maps, LinkedIn, and good ole fashioned networking.

3. What is your current closing rate

…and what do you want it to be? How many calls or visits do you normally need to close your targets? Having this number helps you create a numbers game instead of getting caught up in personal defeat.

4. What activities are you planning

…throughout the year to close your accounts and what are you doing to serve and retain existing clients?

5. Has your ideal client changed?

You get to choose who you do business with and add clients that fit your profile while letting go of the ones that are not buying. This is all a part of doing business.

6. What’s your success formula?

Review and tweak your sales process, from questions to pitches. Simply, what’s your formula for success? Look at your strengths lineup — they’re part of that – you being you is one of the keys.

7. What questions are you asking?

It’s so easy to pitch before you’ve actually asked your prospect what they’re looking for. Being interested in what they have to say is part of the success formula. Your product or service will determine the depth of your questions.

Here are some questions to ask:  a) What does their current situation look like? b) What do they want to achieve or create that they don’t have now? c) What’s stopping them, and, d) What would their life/biz look like if they achieved their dream/target?

Asking these questions will help you get clear on what solution you can provide your prospect. You know that, do you practice your listening skills?

8. What do you want to get out of the year?

What are your personal targets and achievements? It’s important to incorporate your own desires to stay energized and on point. You can use the questions in this post for yourself too.

9. How are you going to celebrate your successes?
10. Define your version of success

…and create a collage/vision board, or simply select one image that represents what you’re striving for in 2020 on all levels. Then select images from royalty-free sites like Unsplash and use an online collage maker like Canva or go old school and cut out images from magazines and then take a picture of it so that you have it on your phone.

I just saw this article on Hubspot about 81 One-Sentence Sales Tips that offer additional tidbits of value. Check it out.

Blogs mentioned above:

Who do you sell to and how

What’s your sales process?

Defining your version of success


Learn how we can work together HERE.

What to Do When Sales Suck: 3 Actions

What to Do When Sales Suck: 3 Actions

When you compare yourself to others it’s easy to get stressed out or overwhelmed. When you’re in sales it’s a natural thing to see where you’re at as your role is all about hitting or exceeding your number. Many thrive on that game, others don’t and are easily thrown off their targets. 

While looking back can be a motivator for some, tapping into the now, or future motivates others. This is where your strengths can be a great guide. 

When “competition” is a dominant theme within you can’t help but compare yourself to others and that motivates you to achieve more and better. When people challenge you by saying “I don’t think you can do it” you go into “watch me!” mode.  You may want to keep a running score on your actions, targets and the people you’re comparing yourself to. 

For the dreamers, it’s important to stay connected to your vision, what you know is possible ongoingly. A lot of that can be energy, images, a feeling or a combo of all. Tune into this on a regular basis, daily or weekly, meditate, dream, contemplate in ways that work for you. Take deep breaths and expand throughout the day and then allow things to unfold in random ways. 

Others are inspired by the past. Looking at what made you successful in the past to identify what actions you took then vs. now. Use the insights to tweak your daily action list and add items that you know have made a difference to your state of mind and successes in the past. 

When you lose your mojo you often give up on parts of your success formula, what makes you special and unique. The “no time or no money” is one of the most common illusions to get hooked into. Who you are has no price tag, you are unique no matter what happens around you and honoring what that gold is that only you bring is one of the keys to getting your mojo back.

  1. Your dominant talents

Depending on your personality and strengths lineup you will need to take the actions needed to energize your dominant talents (normally your top 10-14). When they are all engaged you’re on fire. By looking at what exactly gets these talents firing you get your unique success formula.

  1. The ZONE

What activities get you in flow mode, in the zone, where time seizes to exist? Start there and just write down a list of activities that get you going in an empowered way.

  1. Introspection

What if you compared yourself to where you were let’s say a year ago and acknowledge the achievements you’ve made since then in all areas of life? Look back to powerful moments when you felt on top of the world, professionally and personally. Even during growth years that aren’t flowing as we anticipate there are still moments of “yeah baby, I’ve got this.” 

What’s next? Pick the topic(s) above that you connect with and create a simple note on your phone to track insights and events that matter as they happen. Ask yourself what happened, how it made you feel, what worked/didn’t work, who was there, insights and lessons learned. By connecting within into your own awarenesses you access the best teacher of all – You.

Hypnosis – What’s the Big Deal?

Hypnosis – What’s the Big Deal?

Many people are familiar with hypnosis from watching some sort of stage hypnosis show where people are doing all kinds of silly stuff, I’m not talking about that. There are many facets to hypnosis as well as teachings.

I like to describe hypnosis as a guided meditation. You have full choice whether you follow the guidance or not and you can hear every word spoken while in this very relaxed state of mind. The scenes you’re guided through often include plenty of room for each individual to envision the dreamscape in a way that works for them. In other words, there’s plenty of room for interpretation as far as what things look like. You get to tap into your memories and apply your ideal scenes which is why it’s so powerful. 

It’s very relaxing

Change happens while you’re in this relaxed state and that is one reason why transformation happens with little effort.

You’re in dialog with your unconscious mind

Think about that. The reasons we fail to hit targets if we are in action are often due to our tendency to sabotage ourselves. Lets say you want to build a fit body which requires consistent actions in the area of movement and food choices. Maybe you follow the plan the first week or month and then you start skipping days and before you know it you’re completely off.

Chris Howard, who I was certified in transformational hypnosis by, gave us this great analogy: 

Think of your conscious mind as the captain of a ship, and the unconscious mind as the crew, who controls the ship?

You might want to say the captain but does the captain do anything else but give the order? So, if the ship doesn’t turn or operate as you desire there’s either a mutiny of sorts happening or the captain not communicating clearly and the crew needing more information.  

Your body works the same way. Just think about all the functions our body takes care of without us even having to think about it. That’s the power of the unconscious mind and that is the part of you that you access when you’re in this relaxed state.

Things change fast

Because you can talk to your your unconscious mind without any judgments there is choice involved. Your body has a desire to help as does the unconscious mind. 

You’re in total control

As mentioned above, you hear everything that is spoken and if you disagree you’ll awaken or question the information. That’s why a hypnosis session includes a chat prior where targets are established so that the guided journey applies to you. 

You’re safe

There is nothing that will be done to you. The hypnotists offers suggestions that you then interpret and either agree with or not. It’s similar to reading a book or watching a movie, how we experience the story and journey is individual. 

Now why is this all important? Ultimately, your well-being is at stake when you don’t listen to or communicate with your body. The signals may be subtle until they’re not and symptoms or dis-ease shows up. The same goes with dreams and targets, forgotten or not, hypnosis makes it easier to access what that looks like for you.

Bottomline is, why not establish a line of communication that is focused on what you desire to create and then go from there?

For more information on hypnosis look no further than the Mayo Clinic. 

10 Ideas to Get out of Overwhelm

10 Ideas to Get out of Overwhelm

When you’re stressing out it’s so easy to procrastinate and take action on everything but that one thing you need to. In other words, you sabotage yourself. When you’re not hitting your numbers and can’t seem to close the prospects on your list rather than listen to the mind chatter that beats you down take a break for a minute, an hour, a day, to regroup and shift your focus.

Before you take your break, take a moment and write down everything that’s on your mind. The to do’s, the questions, the worries, fears, write it all down until your mind silences. Trust that it’ll all be taken care of and allow yourself a timeout to do one of the suggestions below or one of your own choice.

Now, pick one activity that is listed below that pops for you:

1. Breathe

Find a space where you can be left alone for 2 minutes or more. Take at least 5 deep breaths from the top of your head to the tips of your toes. CLICK HERE to listen to a guided 2 minute breathe audio if you need help.

2. Go outside

Being in nature calms us down, especially when we live in big cities with lots of people. So, go to the closest park, forest, beach, lake and spend some time just taking in the beauty of nature; the flowers, trees, birds, wild animals, … listen to the sounds, take in the colors and surroundings… people watching can be fun too.

3. Move
Your body: go for a walk, go to the gym or work out at home, take your dog out, … there’s nothing like getting the sweat flowing and feel-good endorphins flowing in your body.
4. Call a trusted friend

…or a co-worker… in this era of texting and emailing it’s easy to get isolated. You need a people-fix now and then and connect in person with another human being. If all else fails, go to the nearest coffee shop and see who you can talk to.

5. Google

Look up funny videos that make you laugh. Humor is personal so use your imagination. Here’s a couple of classics that get me going:

Bob Newhart – Stop it

Terry Tate Office Linebacker

Now go find some that make you laugh.

6. Play music

There’s something for everyone. While you’re at it create a feel-good playlist that you add to over time. Pick songs that energize you, and if you have an instrument play it!

7. Get a massage

… or some type of bodywork like an energy session, there are many to choose from, try something new. Let your mind disconnect and your body relax.

8. Meditate

Google guided meditations online if you don’t already have a practice.

9. See a movie

Go to the movies and see something that inspires and appears to be fun to you right now. It can be a kick-ass action movie, a comedy, whatever strikes your mood. There’s always Netflix and other streaming services – binge alert

10. Read a book

… or listen to a podcast that inspires you.

Once you’re done, revisit that list you wrote down, take a piece of paper or open a document on your laptop/tablet and draw four columns.

Place each item into one of five columns.


Pick the order that feels most fun.  

What is the item that pops when you look at your list?

Start there and pick one at the time.

This week

Sort in order of importance and once again, pick the one that you feel drawn to first.

Kick resistance out of the door by starting with the fun stuff.

1-3 months

Do you need to do this task or does it belong on a wish list for a rainy day? If so, add another document.


Who would be happy to help and also great at what this task is? Who in your community stands out? There’s nothing like delegating to people that take joy in what they do, especially when it’s not something you’re good at or simply don’t have the time to do.


Go through this list one by one and ask “

Next, look at the items you need to get done today and pick one of them that pops. Then the next.

 Try it and let me know how it goes!

Learn how we can work together HERE.