How to Stand Out and Communicate for Success

How to Stand Out and Communicate for Success

When you’re connected to digital media you get bombarded with offers, news, and more 24/7, now more than ever — so how do you share your message and stand out in all the noise?

You have your company brand and hang out where your prospects are. When you’re in an oversaturated market it’s easy to want to give up — don’t.

Independent of what products you sell, you have a brand that either attracts your prospects or repels them. You want customers who want to buy from you, right?

Every time I discover a new product, thought leader, or expert I’m amazed at how many large communities there are that I had no clue about prior. That’s when I realize the possibilities we all have.

Are you willing to be seen?

Standing out can be scary. Public speaking ranks high for many on the “no way” list and when you’re in sales it’s often part of your job. 

Some people don’t want to stand out and that’s OK. There is after all no need to be in the spotlight necessarily to sell.

To become known though, people need to see you —  even if it’s behind the scenes.

We all have the ability to stand out in our environment, and if we match our natural talents with what we’re passionate about, it can become easier.

When it comes to sales it’s important to be memorable. You’re memorable if you’re truly being you. 

How do you stand out?

Show people who you are. All of you, not just your professional version. 

Apply your talents every day as they will provide you with the fastest way for you to excel while providing an even better service.

Use your talents, skills, and products to help solve your prospects and customers’ problems. 

Identify their needs so that you can customize a solution your customers actually desire.

Communicate to add value

When you add value to a prospect or customer and leave people feeling heard, seen, and listened to, you build trust. With trust, people will reveal their needs and potential deal-breakers.

When you know the needs and deal breakers, you can provide a customized offer.

Some people may still need time before they pull the trigger. In the interim, however, you establish yourself as a resource.

Who would you call if you have a need for something, let’s say you were presented with an offer to switch to a competitor and then something happened?

Sometimes it’s down to the connection you have with your sales rep. 

How do people sell you? 

When you look at what sales tactics work on you, you can become aware of how you best sell or present your offers.

Added to that, you have product-specific facts to add, and potential objections. The key, as most of you know, is to present a narrative that really connects with your prospect and customer. 

When you know what the problem is, it’s easier to present a solution.

Worst case, you establish yourself as a resource which can result in a customer, later on, a referral or reference down the line.

Life and business don’t always happen on our timeline so different people have different needs.

With a strong pipeline, you’re able to stay unattached to the “when” and simply focus on connecting with people being true to who you are.

CLICK HERE if you’re interested in working with me and exploring how you can apply your strengths to your professional and personal life. I offer the sales mojo method program and more, or simply go HERE if you want to take your assessment.

How You Influence People with CliftonStrengths®

How You Influence People with CliftonStrengths®

Have you ever wondered what your special “it” factor is and how YOU influence people, not from your exterior but from who you are?

When you know where your talents lay it’s easier to focus on investing your time into that rather than trying to be someone you’re not.

I love CliftonStrengths® because in the process of learning about your own themes you learn to embrace all 34 talent themes. 

When you learn more about each talent theme and understand where people are coming from, new possibilities open up. It’s not about being the same as we’re all unique individuals.

Especially since you all have your unique talent lineup making tweaks to the “standard” description at times dramatically different.

There are always some generic descriptions that tend to apply to each theme that most agree with, added to that are our unique blend of themes that impact the speed or how we approach things.

One thing we all have in common independent of our domain mix is that we influence people in a variety of ways.

What if you can utilize people’s talents and create partnerships with people that have what you don’t?

I personally LOVE to delegate stuff to people who have the talent for it and love to do whatever task it is that I don’t want to, have the time or the talent for.

For the world’s influencers, change is all about energy, and our relationship builders connect heart to heart. Strategic thinkers may need to process by, thinking, and those leading with executing take action doing whatever needs to get done.

The colors indicate how and what our mix looks like, especially in the Top 10-15 as those are the talents we use most naturally because they are also the most dominant in us.

What do you lead with?

In the All 34 report on page 21 you’ll notice a statement “You lead with…” followed by the domain where you’re most dominant.

You’ll notice that the colors have changed: Green = Strategic Thinking, Orange = Influencing, Blue = Relationship Building, and Purple = Executing.

What’s interesting to me is to see the blend of domains in the graph below this statement as that tells a story in addition. It’s important to look at the big picture and the details, as you’ll find new information that you may have missed previously.

All of the individuals below are dynamic in that you would notice and hear them as they’re all expressive individuals.

Strategic Thinking

What would you say if you saw these two samples? How would you describe each person?

Now, what if you saw this in addition? Would that provide you with additional information about the person?

It would add another dimension, wouldn’t it? And these two while classified as leading with Strategic are also strong in Influencing and Relationship Building.

Relationship Building

How about this person? This person leads with Relationship Building but as you can see is high in influencing too.


How about this person?

Both images tell a story on a top level of where you have exceptional talents and are important pieces of information when it comes to identifying how you’re currently applying your talents. 

Knowing what the colors stand for you’ll have the ability to sense a tone of who an individual is and how each individual influences.

When you dive into each talent, you see how different each talent is and how they are applied. The personality can also be completely different from what you would expect, which makes this a fun exploration.

And what if I told you that all people in this blog post are high performing individuals?

The Influencing Domain

Now, if you look at the domain called Influencing and are leading with this you have a presence and energy about you that often attracts people to you.

You know how to take charge, speak up, and make sure others are heard.

What that can look like will be unique to you. Here are three examples:

By just looking at the color mix you may start seeing how different and unique you are. And that’s a good thing and one way to build your personal brand with ease.

What are the Influencing Talents?

The influencing domain ranges from straight shooters like Command® – the natural-born leader who skips the frills and gives it to you straight. 

One the other side you have the social butterfly who loves to meet and win over new people and energize crowds – Woo®, often coupled with Communication® where words flow with ease and there’s a talent for crafting impactful stories.  

People high in Self-Assurance® have confidence, strong inner compass, and guidance, while an Activator® can jump into action before you’ve finished your sentence.

All themes vary in intensity though so one Maximizer® can be seen as a perfectionist in their pursuit of excellence while others simply focus on improving something to go from good to great and that could be a thing as well as a person maximizing performance.

And lastly, we have Significance® who wants to leave a big legacy, often on a global level, and Competition® where the game is all about being #1, and with that, you’ll compare yourself to others.

When you look at these themes and start blending them with other domains and themes they’ll form something completely unique to you.

Can you see how important it also is to nurture what comes naturally for you and focus on that? Being a social butterfly in a job that’s all about executing isn’t healthy for you when you need to connect with people every day. 

To maximize performance and well-being for you make sure that you’re including your talents in everything that you do. When you operate in your talent zone you’ll be more engaged, happy, and provide a higher ROI for your business.

CLICK HERE if you’re interested in working with me and exploring how you can apply your strengths to your professional and personal life. I offer the sales mojo method program and more, or simply go HERE if you want to take your assessment.

2020: A Year of Building (Or Breaking) Company Culture

2020: A Year of Building (Or Breaking) Company Culture

In the book Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath, he identifies four crucial areas that followers need. 

They are:

  • HOPE

Get his book here and read about his findings.

While the book discusses business and leadership, these four areas can be applied to basically any area of your life, and if any of these are lacking, you lose your mojo. 


What happens when you lose trust in a person you have a relationship with? It’s easy to get cautious and you may start questioning their motives, actions, or have a fear of speaking up.

Does this inspire you to work harder? Be a better co-worker, partner, or friend?

For some, it may. For most, it leads to disaster. You may end up leaving a job you love or a person you were close to. That is if you don’t have a heart to heart and resolve the issue.


Like trust, when there’s no stability it’s easy to trigger insecurities. Unless you’re someone that thrives on living on the edge, some of us do after all. 

Let’s say your business merges with another, one of the first things it often triggers is “what does this mean for me?”

When you start wondering how your day-to-day business will change and what your role will look like in the new reality, mind chatter can easily take over.

When mind chatter rules, you lose focus and your productivity suffers.


Having leaders, partners, co-workers that care about you and show compassion, it builds trust and creates stability, right?

When you’re in an unhealthy environment, where every action is questioned one way or another, you start questioning yourself.


When you’re surrounded by people that have your best interests in mind, that see and acknowledge what you bring as a person and professional you get energized.

When there are conversations about the future, with leaders that inspire and share their vision you create hope. When you’re in a downturn it provides others with a light at the end of the tunnel.

When you build a work culture where this feel good is nurtured, you trust that person or business, it creates stability, you feel cared for [compassion] and that creates hope even in the direst situations.

What’s the mood of your company culture?

Take 2020 for example. How did your company nurture trust, stability, compassion, and hope? And what have you done to nurture yourself, your customers, your friends, and your family during this time?

My workplace stood by their employees and as a result, we have a company and sales team that is stronger and more bonded than ever. We have gratitude for the choice the company and leadership team made and were able to skyrocket our sales as soon as we could reopen the business.

Many people and businesses didn’t have that option and either furloughed or fired employees. The impact of these choices remains to be seen. Building trust, stability, compassion, and hope will take strong and inspired leadership.

What are your takeaways?

At this particular juncture in time, we have been experiencing a massive global wakeup call. It has brought us all an invitation to really take a look at our lives, at what’s working and not working.

What are your priorities now with business and life? Has anything changed?

If you’re amongst the people who lost business and had to let people go or were fired/furloughed, what actions are you taking now that you didn’t think about before?

Maybe you’re setting aside more money to your savings to ensure that you’re not vulnerable when a job is no longer there. Maybe you’ve committed to spending more time with your friends & family?

No matter what your experience has been to date though it starts with making a choice one moment at the time.

What is ONE action that you can take today to create more trust, stability, compassion, and hope in your life? Start there. With you. Your family. Your friends. Your co-workers. Your customers.