Why would you invest in CliftonStrengths®?

Why would you invest in CliftonStrengths®?

Are you getting the results and performance you desire in business and life?

How about your employees/co-workers? Is there a bigger “purpose” or mission that you connect on? Are you having fun at work and do you get acknowledged for your achievements and contributions? How often?

In the most recent update of the Global State of the Global Workplace by Gallup®, 85% of the workforce are performing below their potential with only 15% actively engaged! That number alone illustrates to me that the current systems are not working and that is a high price to pay for any individual or company.

Empowerment vs. disempowerment

Having spent most of the last 30 years in fast-growing entrepreneurial companies I’ve worked in workplaces with a higher percentage of engagement. Yet even there I’ve noticed people that were not engaged which impacted the company culture, and not in a good way.

I’ve also experienced what happens when you disrespect people that have poured their hearts into a company that stops caring for or about them, and I’m talking about the engaged people.

So I wonder, why wouldn’t you acknowledge the people that perform at work?

Why focus on what’s wrong with the non-performers? Why not look at the people that perform and add value consistently, and inquire why that is and what they need to perform even better?


Shifting into a strengths-based culture doesn’t mean that you don’t need to look at weaknesses, especially if these are part of your role. When you focus on what you have a natural talent for and invest your time there, engagement tends to happen automatically, and with that confidence and increased performance.

Once you really get the value of what you uniquely bring everywhere (life & business) it becomes really easy to delegate what you suck at, especially if it goes to someone that rocks it. You learn to appreciate the people that are great at what you’re not and that creates a win-win connection that benefits both parties.

Where do you start?

If you own the company or are in management, it starts with you.

Take the CliftonStrengths® Assessment (how you approach anything), add the BP10™ (how you’re successful in business) and hire a coach that you click with to walk you through what it all means for you.

To date I’ve not met anyone who has resisted their results, rather they all say “yep, that’s me”.

Why not start with your talents and see how you’re using them, how you can monetize them and then roll it out to your team. As with anything, it’s not a one-time fix as life is constantly in motion with new possibilities being presented.

Imagine having a team that not only has fun together, but they perform and are engaged? What value would that create?

I can tell you from personal experience that being on a team and in a company where you connect, have fun and trust each other, that it builds loyalty, strong bonds and generates both money for the business and individuals, plus a work environment of self-expression and well-being for all involved. Priceless!

Here is ONE action that you can take this week without even taking the assessment:
  1. Carve out time for a weekly performance pow-wow, 5 minutes where you share your appreciation for what your team has achieved in the past week.
    • Find something positive to say about everyone.
    • Keep it short and sweet, like “thank you for being on time every day”, “thank you for embracing mid-course changes with project X so quickly”, “great job with that account”, you get the point.
    • Repeat weekly and see what this simple effort creates.
    • If time is tight, leave a voicemail or text a voice message!

Try it and let me know how it goes!

Finding Prospects—The Million Dollar Question?

Finding Prospects—The Million Dollar Question?

Do you find it easy to find prospects to convert into customers? And, do they align with who you are? Or, do you find yourself spending time with assholes? 

You’re feeling overwhelmed with all the stuff to do, so how do you find new customers when you’re so busy?

You’re aimless….no purpose… Are you dashing around having too many to do’s and never really having time to stop, breathe and chill without stressing out?

First, connect with your zone of genius. Meaning, do whatever activity that energizes you first, and then get into action.

With us all being so connected to our phones and gadgets, it’s easy to lose yourself into other people’s realities. The web is a network of technology and energy after all — so being focused on what you’re looking for before cruising the net helps you avoid too many distractions and rabbit holes! With a clear mind and focus, you can quickly find what you seek.

Here are 6 ways to consider:

Google Maps

Instead of randomly knocking on doors, why not use Google maps? Via Google maps you can search for your client group in a select area and have all businesses mapped out, from your home and back, making cold calling easier and more efficient.


Go on LinkedIn,  search for people in the profession you sell to. You can drill down to the city, state, and ZIP code using the free version. There are also paid options that make more advanced features available.


Good old fashioned networking. Where are the people hanging that you’re looking for? What mutual interest would be fun to share? Creating a network outside of your industry could create the leads you desire, so check out meetups online and in person.

We all know people in different industries and a personal recommendation will often carry more weight than a cold call. Who would be fun to connect with?

At the end of the day, it always starts and ends with you. How you’re feeling and what you’re doing to nurture you. Follow your instincts, step out of your comfort zone and engage with people in a way that comes naturally to you.

Most of my “Woo” personalities need to interact with people daily. They often have large networks and can often be found at coffee shops or simply next to you in line chatting with people. The same goes for most of the influencing and relationship building domains as people will energize them. Connect with them, and see how you can help each other.


You know the saying “ask and it’s given” —, do you ask your existing clients for referrals? Your friends? Who do they know that’s looking for what you’re selling? Ask them for an introduction via email or have them call them to alert them that you’ll be reaching out.


What communities do you engage in outside work—where do you spend your money? When you’re doing what you love to do you’re in your zone, engaged and feeling great.

I’ve often found that I have more areas in common with the people I end up talking with at the gym or in courses I’ve attended over the years.

Who in your existing network could help? Where do they hang out? Church? Golf course? Soccer game? Pool hall? Yoga? Gym?

Your strengths

Look at your strengths for clues! Start with the activities that light you up and energizes you. When your unique [dominant] talent lineup is all lit up you’ll attract people that “want what you have” with ease.

Communicate with people online or offline when you’re feeling great. Share what you do and ask if they know someone that could use your services. Worst case, they say no, best case you leave with a couple of new leads.

What other ways do you use to build your business? Do share. I’d love to know.

Three Drivers of Success

Three Drivers of Success

What creates your success as a salesperson? What are the areas that you can impact? Feeling great, and having your mojo definitely helps, doesn’t it? You know what it’s like when you don’t have your mojo, you’re all up in your head and not producing as expected no matter what you do.

Different industries have different needs, of course, yet your clients’ experience of the sales process is what makes them buy again, or not. Other important factors are deliverables like quality and performance of the product or service.

I’ve spent 30 years in a heavily researched business area where science and knowledge about the product matters. Caring about people and having a charming personality gets you in the door. Knowing what you sell, what the benefits are, and your level of support—caring about your clients, creates success. Who you’re being and how you make people feel determines how long that relationship lasts.

Passion & purpose

Do you feel passionate about what you’re selling?

Some would say it doesn’t matter. In my experience, your level of passion impacts the sales cycle. For quick sales maybe it doesn’t matter but when it comes to long-term sales cycles, relationships are important and a passion for what you’re selling is definitely a must to create success.

Think about it — who would you rather buy from, a jaded person with attitude or a passionate and happy person that is willing to learn and serve? 

Sometimes we end up in businesses we never thought we’d be in, I’m definitely in that category. My creation didn’t end up as I expected yet. In my various roles I’ve been able to grow, impact, and learn a lot, operating in my strengths zone the majority of the time.

The products I’ve represented have aligned with values that are important to me from an authentic, ethical, and quality standpoint.  I’ve represented quality products that make a difference in people’s lives which aligns with my purpose.

We spend so much time at work that the people we work and surround ourselves with matter. Having a team of great people that have your back is key to success.

When passionate people turn into sour grapes, it’s important to nip it in the bud and have a conversation — and if that doesn’t help, remove them as quickly as possible. The impact of gossiping and complaining does no good for anyone involved. In this internet era, it’s important to think before acting [out] on so many levels.


Are your values aligning with your company’s?

It’s easy to overlook, unless you have wise guidance. Again, depending on your values what that look like will vary. I tend to work with passionate people that care about people and what they sell.

When you’re compromising your core values you can easily lose your mojo or subconsciously sabotage yourself, and with that, sell less. Sometimes it looks like you’re doing everything you possibly can but you just can’t seem to close the deal. Why is that? Are you targeting people that simply can’t hear your message or are you disconnected from your message?

What would your ideal day look like if you sold a product that you felt really passionate about? And if you already feel passionate about your products, what is it about them that strikes a cord within you?

Are you having fun, and are you able to contribute to your clients on a daily basis?

From my experience, connecting with other people and making a difference is what makes my day. It doesn’t always create success in dollars but it does create an ongoing inner well-being. It also allows me to continually operate in my strengths zone which energizes me.

Focus—what’s the path you’re carving?

You’ve probably heard that being a leader means carving a new path that has never been walked on before. I think passion is often one of the ingredients to that, a driver if you will that has us get into action. You could call it purpose, being connected to who you truly are, being in your strengths zone, having ideas that you simply can’t ignore, either way, it’s the passion for it that ignites it all. Your continual focus is what feeds that flame and creates the success you desire.

When you’re in sales, you often like living on the edge, having the freedom to create your day and serve your customers as you see fit. You like people, the game and at the end of the day have a desire to make a difference on some level.

To create a path that leaves a mark you need focus and consistency. Even those of you that love change and variety still need a big picture focus on where you’re going. When you know where you’re heading it makes it easy to prioritize the different invitations aka to-do’s and emails that come your way every day.

When you’re clear on what you’re creating beyond hitting your targets, you can anticipate how you will feel when you do hit your targets and know why it’s important to your success. The grind occurs differently when you know where you’re heading and why. It makes it easier to target prospects to invite into your pipeline when you’re clear on what’s important to you and what your products and services offer. They either line up with your mission or not. Who do you want to invite into your path?

Three Reasons Why Strengths Rock

Three Reasons Why Strengths Rock

Being your best self – your formula for success?

Being your best self, what does that mean to you? For some of us it’s a journey that takes a lifetime, for others it’s a concept, yet for others, it’s not necessarily an inquiry of interest.

I recently read a cool little nugget from “Notes from the Universe“ (tut.com) stating: “You can only be your best self, not someone else’s.“ —The Universe. This is one of the reasons why I love the strengths movement, and growth in general. Be you, whatever that means to you.

Focusing on what’s actually right about you, what comes naturally to you with such ease that you don’t even think about it is one of the keys for you being your best. Added to that is, of course, your skills, education, talents in general, personality, desires, you name it, what drives you—your why, which strengths, while it’s about your “how”, also taps into.

Each strength bring something specific and also has specific needs. When you look at what all of your dominant talents bring and need, you’ll find a thread of values and beliefs that are unique to you that will connect to the core of who you are. It’s a very empowering journey.

Do you feel like you’re being your best every day?

I think we all have days when we know that we’re not at peak performance levels yet knowing what makes you, you, is a great start. Staying in an inquiry of how YOU best use YOUR dominant talents every day, both at work and in every area of your life is one aspect that makes a difference. 

When you use your strengths you love what you do, you’re energized, time stops, you’re in the zone, feel great and get to contribute with what makes you great. Think about a couple of things you LOVE to do and then look at  your dominant talents (generally top 10-15) to see how many of them you’ve engaged. Create a list on paper, digitally or simply pay attention to what those things are. Prioritize doing activities like this daily.

Strengths flow

When you’re building a business, whether it’s your territory or a business from scratch, it all starts out with you and the actions you take to make it happen. As your business grows and you’re able to split your region and hire more people, your responsibilities increase and there’s more to do.

One of the things that I love about strengths is the ability to delegate tasks to someone that thrives on doing what you’re really not that good at. What I’m talking about are the things that take more effort for us to get it done and where we have resistance. In other words where we’re working in our lesser talent zone vs. our strengths zone.

When you delegate what your not as strong in to someone that thrives on doing that exact thing, it’s a win-win. This is one of the things that you really get present to when you dig deeper into your strengths results. When you operate in your strength zone you actually get better and better, and feel better and better every day you get to express these talents. Add to that your education, skills, personality, priorities and you have your formula for success.

You’re unique

Your formula for success will look completely different than mine, with strengths you really get how unique you are, 1 in 33 million has the same ranking in their top 5, that alone makes you pretty unique. And even if you found your twins, while you’d probably connect, you’d still come from different backgrounds, have different ages, etc., bottomline is; you’re unique! Now, imagine how you unique your dominant talent lineup is…

How you present yourself to the world is so unique that nobody really can replicate it, their delivery and presentation would not be the same as they’re not you. A master actor/actress can convince us by transforming into a character yet it’s not the same as the real person.

Does that not make you wonder about competition? All these illusions we buy into, and yes, when you’re in sales you have “competitors” but are the products really “the same” and are you as people not all different?

No one sells like you.

Be you and sell in a way that feels true to you. Connect to your prospects and clients and truly LISTEN to what their needs are and then offer a solution that fits their needs.

When you’re with your tribe you connect with many kindred spirits, could that be because you all share a common target or have several strengths in common?

How you view the world, which is one of the things you get from these assessments, is unique to you. I’d venture to say that when we find people with similar strengths themes we can connect and understand eachother even when we do see the world in a different way. 

Why is this all important?

When you live in your strengths zone, you’re happy. Happy people create a world that is more fun to be in that everyone can enjoy. There are infinite ways to express happiness so why not bring that energy to every area of your life and see what gets created?

 #1 Be your best by applying your dominant talents every day

#2 Delegate what you’re not good at to the people that love doing it

#3 Own the uniqueness of who you are and create a life that you love