How To Fascinate and Create Your Unique Tagline

How To Fascinate and Create Your Unique Tagline

Have you ever wondered why people are drawn to you? What makes you special? If there was a way for you to communicate that in two words, would you?

I just finished reading the book How to Fascinate by Sally Hogshead and from that, I created what’s referred to as your “Anthem” aka YOUR unique tagline.

You create this from the short assessment that you take (comes with the book). Once you receive your Fascination Advantage Report it will include your Archetype and the two Advantages (your most effective mode of communication) that create the Archetype. Does that sound like fun?

From there you get ideas of words specific to your combo and you create your Anthem. And yes you can choose a different word too (I did). What this tagline can create is a quick introduction when you meet people of simply stating what you are about without a need to get into the story. Would creating your personal brand tagline be a contribution to you? A tagline that states the essence of you?

To me it simplifies, this will serve as my elevator pitch and the first step in creating my personal brand. After all, we all have a brand whether we define it or not (how we walk, talk, dress, etc.) and why not create something that states the essence of who you are when you are at your best?

I know for me I will now start asking “what will it take for me to step fully into/be “this”* today?” for one 🙂 l love taking assessments and what I love about this particular one is that in addition to all the tools and awarenesses I have already is that I now will use my tagline – *Energizing Explorations – moment by moment. After all, I can always change it if I become aware of something more expansive for me – woohoo!

Click below if you are interested in reading the book and creating your own personal tagline (the Kindle version includes a code too – you just click on a button inside the book when it’s time to take the assessment). The book includes descriptions of all Archetypes.

If you do take the assessment I’d love to hear what your Archetype and Anthem is. There is also a FREE abbreviated version of the assessment available on Sally Hogshead’s website that you can check out first if you wish. The book assessment is longer and more in-depth. CLICK HERE for the FREE version.


Cha Cha Change!

Cha Cha Change!

Do you have those moments/periods in your life when you have a strong awareness of being in the midst of a big shift? Cha Cha Change? I’m in one of those periods, possibilities are showing up out of the blue and I’m just following the energy and choosing more of anything that occurs as fun and light while asking “What else is possible?®*” and “How does it get any better than this?®*” for one as that creates even more fun and on it goes.

I was listening to a radio show yesterday where the guest was describing a journey; from having money, losing it all, resisting a possibility that presented a change that this person wasn’t ready for at the time. Once the time was “right” and the possibility was acted upon, millions were created within a year. What was cool was that there was a willingness to follow the awareness i.e. not pushing events. There was also an inquiry in the midst of all this and a potent demand to pay back a big chunk of personal loans which they ended up doing at the speed of lightning. How cool is that? You can listen to the show here.

We have all been in situations in life where we resist, maybe also in periods where we didn’t even know what to choose, I know I have. For me to be in a place where I now have clarity of what I desire to create, both energetic and palpable targets, is just plain awesome after several years of “I don’t know” or “now is not the time”. So now I’m on a roll of simply choosing for fun, paying attention to what lights me up aka energizes my body and focusing on activities that generate more of that. Writing another chapter in a book that is due out soon is one of the activities I took action on recently that is really fun for me. Investing in a new camera lens that makes portrait photography even more fun is another one.

What have you been resisting that you could tap into the energy of and ask “is now the time?” and if it is, ask, “what action can I take right now that would create more of what I desire right away?”. Are you game to give it a try?


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